On October 1, 2011 Biological Farming Association ELKANA organized the Bread Festival in Akhaltsikhe, Samtskhe-Javakheti Region. The event was held within the framework of the Tourism and Rural Development Project. Its goal was the introduction of the agro-tourism infrastructure of Samtskhe-Javakheti region and popularization of traditional products, local wheat and bread varieties among them. The tourist offers and network of guesthouses and farmhouses located in the region were presented at the festival. Local wheat and bread varieties were displayed on a special stand. Successful farmers cultivating Akhaltsikhe (Meskhetian) Tsiteli Doli wheat and the owners of the guesthouses were awarded.