On February 5, 2014, a training on Marketing and Sales was organized in WWF Akhalkalaki office for beneficiaries of the project Development of Ecotourism in the Javakheti National Park Support Zone.

The training program focused on basic principles of marketing, SWOT analysis, market and target consumers as well as the product sales strategies.    

The project Development of Ecotourism in the Javakheti National Park Support Zone is implemented by the Biological Farming Association Elkana. The project aims to support development of ecotourism in the Javakheti National Park support zone villages (Patara Khanchali, Epremovka, Zhdanovo, Sameba, Dadeshi, Sulda, Miasnikiani, Filipovka, Bozali, Kartsakhi), and it is part of the Javakheti National Park Establishment project which is funded by the German Government through the Reconstruction Credit Bank KfW and is implemented by the Agency of Protected Areas of the Ministry of Environment and Natural Resources Protection of Georgia in cooperation with WWF.